File consists of a suggested marketing plan and CJN story schedule for the 1991 walk, along with three different flyers, two posters, and a press release. The posters bear the "Operation Exodus : The Journey Home" Walk theme title. One reads "Operation Exodus: the time is now!" and has a pair of "UJA Walk for Israel" shoelaces attached. Both posters have a large black and white photograph of a girl holding Israel flags.
File contains a participation certificate for walkers that is modelled like a certificate of citizenship to match the Walk's theme. There are also stickers for several checkpoints with the themes and trivia facts, which were likely affixed to walkers' passports as they passed through each checkpoint. The file also contains a package for Walk participants, which consists of a letter to parents, a collection envelope, and a sponsor book.
Title based on file contents.
Series 17-1-18 (1992), file 18, contains a promotional booklet on the 1991 Walk.
File contains an outline of the "Operation Exodus: The Journey Home" theme of the 1991 Walk for Israel, with checkpoint themes, proposed organizational chart for the Walk, list of committees, fundraising goals and alternate ideas.
File contains lists of potential sponsors, memos, form letters, organizing lists, company literature, sponsor logos, a list of sponsorship commitments, and a corporate sponsorship plan. There is also a memo from Walk coordinator Avrum Rosensweig outlining the sponsorship items lined up for the Walk: recruitment video, hats, sponsorship book, and posters. As well, there are a number of sample thank you letters that indicate the sponsoring companies and what they donated.
File contains an application for a project grant to the Ontario Ministry of Citizenship to support the Festival, followed by correspondence related to this application. As such, the file includes information about the planned entertainment, publicity and rental expenses, and other financial information relating to the Festival. File also contains correspondence and a tentative budget.
File consists of records related to the day of the Walk. These include photographs of Walk staff and volunteers, checkpoints, transportation, police on duty, walkers along the route, a shofar-blowing demonstration, a group of students with school banners and flags, a B'nai Brith Youth group, families, the lunch stop barbecue, an NCSY group with banner and a Ninja Turtle signing autographs. Staff pictured in the photographs include David Engel.
File contains a memo, a Festival proposal, correspondence, flyers, a press release, a list of corporate sponsor contacts and other records pertaining to the planning of the 1991 Festival. The correspondence relates to arrangements for a fire services vehicle and crew to be "on exhibit" at the Festival; logistics planning; entertainment; soliciting volunteers; and arts and crafts.
File contains a site map for the 1991 Festival, showing where all the activities and booths will be set up in the north parking lot of the BJCC. File also contains (as a model) a more polished map of the 1987 Festival.
The theme of the 1991 Walk for Israel, held on Sunday, June 2, was "Operation Exodus: The Journey Home." This corresponded to UJA Federation's campaign that year. The goal of the Walk was to raise enough money for 500 Russian Jews (two planeloads) to make Aliyah to Israel. Each of the eight checkpoints portrayed a different theme or "step" to freedom: "invitation to freedom," "permission to freedom," "flight to freedom," etc. Great effort was made to expand recruitment from the traditional children who participated, to reach parents and other adults from UJA's divisions. The chairs of the Walk were David William Brown and David Engel, and the UJA staff coordinator was Avrum Rosensweig. Sponsors included Shopper's Drug Mart, Spring Valley spring water, Beatrice Foods, and Meadowvale Security. There were 8500 participants this year, but only 2700 of these collected any sponsors, a fact that highlights a longstanding problem facing the Walk Committee. After the event, expenditures were estimated at $23,000 and revenue (from the Festival) at $14,000. The difference was made up by UJA.
The Festival in 1991 was called "The Journey Home: Sharing Our Ethnicity" and it focussed on the multi-culturalism in the Toronto Jewish community. This year, the Festival was re-visioned as a family picnic type of event rather than the expansive carnival atmosphere of previous years. The staff coordinator of the Festival was Mark Freedman, and the lay chairs were Judy Engel and Judy Shulman. The Festival included arts and crafts, puppets, storytellers, games, pony rides and a petting zoo. There was also a varied line-up of performers and musicians, and an "Israeli cafe" food experience.
Scope and Content
Sub-sub-series contains textual records, photographs, and a t-shirt, hat, and pair of shoelaces from the 1991 Walk for Israel. The files are arranged by function, in this order: Walk oversight (the Cabinet Committee and chairs), recruitment of participants and volunteers, logistics, publicity and design, sponsorship and prizes, finances, the Walk event itself, the Festival and post-event evaluation.
A map of the 1991 Walk route can be found in series 17-1-19 (1993), file 9.
Expenses of the 1991 Walk (from July 1990 to June 1991) are in a report in Series 17-1-19, file 18 (1993).
File contains photographs of volunteers in a golf cart and loading a van, Schlomo Carlbach performing onstage, a towering ladder (stunt show), a martial arts demonstration, pony rides, the audience in the BJCC amphitheatre, a clown gathered with children and a boy at the petting zoo.
File consists of black and white prints from the 1987 Festival of the Walk for Israel. The images are of fire trucks on display, the petting zoo, people under the marquee with organizations' booths on display, the midway rides, a juggler performing, and a crowd of people at the central booth with the Festival attractions in the background. File also contains a photocopied photograph of three elephants and their trainer performing to a crowd of onlookers behind the BJCC.
Title based on contents of the file.
Photography by Graphic Artists Photographers.
A map of the 1987 Festival can be found in 17-1-17, file 38.
Series 17-1-18 (1992), file 18, includes a programme from the Festival.
File contains follow-up thank you letters and notes from an informal survey conducted about the Walk. The survey numbers record respondents' opinions on the length of the walk, attendance of the Festival, next year's date, which route was walked, and whether the shuttle bus was used.
Superseding the Federation of Jewish Philanthropies, the first Annual Campaign of the new United Jewish Welfare Fund took place in 1938. It combined the appeals of 37 organizations into one, eliminating much of the inefficiency and competition of the previous twenty years. Money raised was for agencies and causes new and traditional, local and overseas. Recipients included; the Jewish Immigrant Aid Services, Canadian Jewish Congress, the United Jewish Relief Agencies, the Joint Distribution Committee, and Palestine. In 1938, Campaign could be completed within a mere two weeks and raised $161,000. This figure rose to $348,000 in 1942 and surpassed one million dollars in 1951. When the State of Israel was established in 1948, Campaign was combined with the CJC and the United Palestine appeals into a new, combined campaign and re-named The United Jewish Appeal (UJA).
With different local and world challenges and crises over time, annual campaigns have had a variety of foci: for example, the plight of Displaced Persons in Europe after the Second World War; the 1957 Rescue Campaign for refugees in Russia, Europe and North Africa; the first Emergency Campaign in 1967 in response to the Six Days’ War; and Operation Exodus 1990-1991, which raised funds to aid Soviet Jews.
Early Campaign leadership was provided by lay people. Chairmen of the Campaign Cabinet included Samuel Godfrey, Ben Sadowski, Samuel J. Granatstein, Bernard Vise, Morris S. Till, and Samuel J. Zacks. A small administration committee carried out daily operations, but the bulk of the fundraising work was performed by the Service Council, a group of volunteers who planned, canvassed and evaluated each campaign, as well as organizing educational programs and public meetings. A Women’s Service Council and a Young Peoples’ Service Council also played key fundraising roles.
Canvassing was conducted by volunteers from each professional or trade Division, such as doctors, lawyers, retail sales, etc. The volunteers were responsible for canvassing the members of their own group. A special Women’s Campaign had its own chair, sub-committees and programming. Divisions were further added to reflect the amounts of donations, Top Gifts, and Major Gifts for example. By the 1980s, the Service Councils had given way to professional Campaign Associates employed by UJWF. With further changes to UJWF/UJA Federation’s structure, Campaign first fell under the Financial Resource Development Department, then Integrated Development, and, in 2009, the Centre for Philanthropy. It is now supported by the Donor Relations Management, Donor Research, and Missions/VIP departments which cater to the diverse interests of individual donors.
Through the 1940s and 1950s, face-to-face canvassing was the norm, with donor’s names and gifts published in the UJWF annual report. By the 1960s, an expanding community and a need for efficiency increased the use of the telephone, with regular telethons involving hundreds of volunteers. In 1970, a regular springtime Walk with Israel was included within the rest of Campaign events. In the 21st Century, the internet is used to solicit donations, publicize campaign news and events, and register volunteers for telethons and events like the Walk.
Scope and Content
Series consists of two sub-series, Walk with Israel (sub-series 17-1) and General Campaign Records (sub-series 17-2).
Physical description note: Includes photographs, videocassettes, posters, DVDs, artfacts and books.
Item is a t-shirt with a navy blue footprint on the front and the Israel 40 logo. Words read "Walk for Israel and Festival. Sunday, May 15, 1988. A program of United Jewish Appeal/Toronto Jewish Congress."
In 1977, the 8th annual UJA Walkathon was part of the UJA of Metropolitan Toronto's Maccabiah '77 games. The Maccabiah is a "Jewish Olympics" that offers Jewish athletes a premier opportunity to compete and, more generally, encourages the community to participate in a day of sports and activity. The games were first held in Toronto in 1970. For Maccabiah '77, the Walk took place alongside a fundraising run for UJA-B'nai Brith and a YM-YWHA Swimathon. One feature of this Walk were amateur radio stations set up at the checkpoints for walkers to send out messages. The route took participants from Baycrest Centre, downtown to the Bloor JCC, then north to Bathurst and Sheppard.
Item is a poster, white with green printing, of the United Jewish Appeal of Metropolitan Toronto Maccabiah '77, taking place Sunday, May 29. It lists three component events: 8th annual UJA Walkathon, UJA-B'nai B'rith Runathon, and YM-YWHA Swimathon. The slogan reads "Join the community-wide sport day for UJA." Poster also features a symbol of the event: a Star of David with a walker, runner and swimmer inside it.
Item is a black and white negative of special dignitaries signing the Happy Birthday banner for Israel. They are, left to right: 40th Anniversary Committee chair, Sidney Greenberg; Ontario Minister of Health, Elinor Caplan; MP, Aideen Nicholson; Minister of Employment and Immigration, Barbara McDougall; and Israel Consul-General, Benjamin Abileah.
The theme of the 1992 Walk for Israel was "From Toronto to the Heart of Our Homeland." This Jerusalem-centred theme was selected because the day of the walk, Sunday May 31st, coincided with the 25th anniversary of Jerusalem's reunification, hence the festival held this year was named the 'Yom Yerushalayim Celebration.' The Walk was chaired by Judy Engel and Judy Shulman, and coordinated by UJA Federation staff member Pearl Gropper. The Yom Yerushalayim Celebration was first to be held at Earl Bales Park until logistical difficulties necessitated a change to the northern JCC/Lipa Green Building area. The Celebration was chaired by Moishe and Jodi Gottesman. As in the past three years, the checkpoints along the route were run by affiliates of UJA.
Scope and Content
Sub-sub-series contains textual records, photographs, design products and a t-shirt for the 1992 Walk for Israel and the Yom Yerushalayim Celebration. The files are arranged by function, in this order: Walk oversight (the Cabinet Committee and chairs), recruitment of participants and volunteers, logistics, publicity and design, sponsorship and prizes, the Walk event itself, the Festival and post-event evaluation.
Expenses of the 1992 Walk (from July 1991 to June 1992) are in a report in Series 17-1-19, file 18 (1993).
File consists of statistics sheets for the 1991 and 1992 Walks. The 1991 statistics relate to numbers of participants and the number of those who obtained any sponsors. The 1992 statistics record the number of items produced (posters, passports, letters, books, stationery, hats, etc.), and the cost of each category.
File contains records relating to the recruitment of school-age participants through presentations made in schools. The records include letters, lists, a presentation schedule, and a presentation script.
The Special Interest Groups Committee was in charge of recruiting participants from sisterhoods, synagogues, Federation affiliate organizations, the Russian and Ethiopian communities, and other target groups. In 1992, the Committee decided to focus their recruitment efforts on teens, university students, seniors, and people with disabilities.
Scope and Content
File contains minutes of the Special Interest Groups Committee, the Teen Walker Recruitment Committee, as well as a script for school presentations.
File contains sample outgoing letters to volunteers, as well as a letter from the chair of the Jewish Advisory Committee on Scouting reporting their consternation at being declined a checkpoint to staff at that year's Walk.
File contains records relating to the procurement and organization of food services for the day of the Walk. Records include lists of positions and volunteers; a sitemap of the lunch stop checkpoint; a list of food donations; a schedule of checkpoint refreshments and their delivery; outgoing letters; an outline of sponsorship opportunities and sample content (copy) for solicitation letters; a list of recipients for a sponsorship thank-you letter; and meeting minutes of the Food Committee. Some letters are from earlier years and were reworked for 1992.
File contains Checkpoint Committee meeting minutes; a route map, checkpoint sitemaps, and checkpoint schedules; an entertainment schedule; letters and memos; property use permits; the "job description" package for agencies running the checkpoints; and a list of checkpoint captains.
File contains records relating to safety and security, first aid, communications, checkpoints, refreshments, entertainment, and police coverage. The records include: outgoing letters; Security Committee meeting minutes; correspondence regarding water procurement; a list of photo "ops"; a checkpoints list and schedule; a printed route map; a list of staff assignments; the emergency services proposal and contract; and checkpoint information sheets.
The lunch stop was located at the northern end of the route at Beth Avraham Yoseph of Toronto (BAYT) Congregation, at 613 Clark Ave. West. Its set-up, procurement of food, observation of kashruth, etc., were organized by a special sub-committee.
Scope and Content
File contains memos, sitemaps, organizing list, and letters regarding the lunch stop (barbecue) along the route of the 1992 Walk.
Marshalling was overseen by a special sub-committee, which was responsible for determining the number of marshalls needed to control traffic and oversee walker crossings, for recruiting and training marshalls and for co-ordinating security needs with the police.
Scope and Content
File contains memos, meeting minutes, lists, and outlines for each of the 7 marshall captains. The outlines list the points along the route where each marshalling team was to place its volunteers.
File contains correspondence between UJA and the municipal Transportation Department regarding permission to hang pennants on hydro poles along the Walk route. File also includes a copy of the city by-law on banner signs and pennants.
The Transportation Committee was charged with renting vans and buses to transport equipment and supplies; distributing food in conjunction with the Food Committee; organizing a shuttle bus service from the Promenade Mall in northern North York to the first checkpoint at Bathurst and Sheppard, and from the endpoint, Earl Bales Park, back to the Promenade Mall; recruiting drivers; and shutting down the checkpoints at the end of the day in conjunction with the Checkpoints Committee.
Scope and Content
File contains lists, memos and correspondence regarding transportation arrangements for the Walk, in particular the organization of shuttle buses. There is also a sitemap of the Festival in the BJCC area, and minutes from the Transportation Committee.
File contains a letter to store owners hanging posters on their premises, two rough drafts of a poster, and a press release. It also contains a photograph of Rachel Kanner, a seasoned participant in the Walk, wearing a Walk hat and collection of buttons and holding a poster card for the 1992 Walk.
File contains textual records relating to the design and procurement of the buttons and hats that were giveaways at the 1992 Walk. The records include memos (faxes), design mock-ups and logos, and price lists.
File contains a collection of published and promotional material from several years of the Walk. The records include: the "Operation Exodus quiz" from 1990; facsimile copies of the 1986 and 1989 posters; a promotional booklet on the 1991 Walk; a 1987 passport with the routemap; a programme from the 1987 Festival; a walk sponsor book and collection envelope from 1992; a 1987 sponsor/collection booklet; two packages of quotations, cartoons, articles and stories about tzedakah; a full-page newspaper adverstisement for the 1987 Walk for Israel; a collection book for the 1988 Israel 40 Walk; and a sheet of passport stickers from a checkpoint at a early 1990s Walk.
File contains correspondence between UJA and the City of North York about having the day of the Walk, May 31st, proclaimed as "United Jewish Appeal Walk for Israel Day" in honour of its taking place on Yom Yerushalayim.
File contains 202 photographs of the 1992 Walk. The images are of staff at the Lipa Green Building wearing Walk sweatshirts; a ribbon-cutting ceremony; a little boy with "Elephant", the costumed character from TVO's The Elephant Show; volunteers setting up and at a checkpoint; the communications hub in the Lipa Green Building; two men barbecuing hotdogs; and a reporter from CityTV interviewing two clowns. The negatives include pictures of cyclists and others along the route, the registration table, an Israel flag, the ribbon cutting ceremony, the barbecue lunch and crowd shots.