The 1993 Walk for Israel was held on Monday, May 24. Its informal slogan was "$45 for 45 Years," in recognition of Israel's 45th anniversary. Participants who raised the minimum of $45 received a free t-shirt. The t-shirts for the event had a different slogan than "$45 for 45 Years"; they read, "Building Our Community Together." When participants handed in their funds before the event, they were also eligible for other prizes including roller blades, Blue Jays' tickets and bicycles. Over 6,000 people took part in the Walk and over $150,000 were raised.
The 1993 Walk was co-chaired by Judy Engel and Alan Winer and coordinated by UJA staff person Ronit Climan. The route started in Earl Bales Park, went south to Wilson and over to Avenue Road, then south to Eglinton, back to Bathurst via Chaplin Crescent, then north on Bathurst to the Festival at the Bathurst JCC.
This year, the Walk was supplemented by other "athons": a dance-a-thon for youth co-sponsored by BBYO and the Walk and an aerobathon organized by the JCC and the Walk. The aerobathon drew 40 participants. Additionally, as in years past, students at the Eitz Chaim Day School held a Learnathon, which raised $18,000.
Scope and Content
Sub-sub-series contains textual records, photographs and design products for the 1993 Walk for Israel and the Festival. The files are arranged by function, in this order: Walk oversight (the Cabinet Committee and chairs), recruitment and incentives, logistics, publicity and design, sponsorship, the Walk event itself, the Festival and post-event evaluation.
File contains records of the formation of the Cabinet Committee, by Walk chairs and the UJA staff coordinator, in late 1992; it also contains records that document the planning and decision-making of the Cabinet from January through May of 1993. The records include a list of Walk sub-committees and their responsibilities; a list of Cabinet members; agendas, "suggested chairmen's notes" for meetings and official meeting minutes. File also includes recruitment and publicity materials submitted to Cabinet: print advertisements, a poem and presentation talking points for recruitment volunteers.
File contains records relating to the effort to motivate children to collect and turn in their money before the Walk. This includes a letter from a Walk cabinet member, Avi Rodak, about the marketing/recruitment/incentive challenges for the Walk; minutes from a "meeting on encouraging kids to raise more money"; and a list of Walk prizes.
File contains records that highlight the organization of transportation, garbage collection, key contacts, signage, police coverage and supplies donations. The records include outlines, correspondence, a park permit, lists, a memo and a thank you letter to a donor which includes a copy of a "thank you" advertisement run in the Canadian Jewish News listing all of the corporate sponsors.
File contains an outline for each checkpoint that lists the people in charge ("captains"), opening and closing times and special instructions. Other records in the file include lists of food and entertainment acts for each checkpoint, a job description for those staffing checkpoints, sitemaps, checkpoint information sheets, letters to organizations staffing the checkpoints, meeting agendas and notes, city permits, insurance certificates and thank you letters.
File contains schedules for both "roaming" entertainment acts and those on the main stage; a sitemap of the closing celebration; notes, agendas and minutes for meetings of the Entertainment/Closing Committee; memos and letters; notes on possible costumed characters and celebrities; an overview sheet on entertainment and the closing ceremony; invoices and rental agreements for costume rentals; and thank you letters.
The Lunch Stop Committee was responsible for organizing the checkpoint at which lunch was available for Walk participants, including the procurement of food services, delivery, etc. In 1993 the lunch stop was at Forest Hill Memorial Park.
Scope and Content
File contains records that relate to the logistics for the lunch stop. This included correspondence, memos and a list of lunch stop volunteers.
File contains records related to the planning and organization of the route, including checkpoints along the way and necessary permissions. The records include lists, correspondence, schedules, a park use application, letters to agencies confirming UJA's use of their land for checkpoints, permission to hold a parade and sample thank you letters. There are also route maps for the following years: 1987, 1989, 1990, 1991, and 1992.
File contains information sheets on shuttle bus service and transportation logistics for the day, memos and letters and a brief meeting summary. The drivers of rented cube vans were responsible for delivering equipment and material for the set-up of checkpoints, then picking everything up at the end of the day and returning it to the Lipa Green Building.
The P.R. and Advertising Committee was responsible for developing and implementing a marketing strategy in coordination with the recruitment and corporate sponsorship committees. It also had to develop materials for distribution, such as the sponsor books for participants and giveaways (buttons, hats, t-shirts) on the day of the Walk.
Scope and Content
File contains a preliminary communications plan, print ads and clippings on the Walk, a press release and the text for an invitation aimed at adults. File also contains a flyer and materials related to designing and ordering the giveaways (hats and t-shirts). As well, there are photographs from two photo shoots, presumably done for advertising/promotion. There are three images of a happy group of young people wearing Walk t-shirts. The other two images are of an older group, possibly the Walk Committee or staff, also wearing t-shirts.
File contains a brochure promoting corporate sponsorship of the Walk and a sample of the letter sent to companies with some replies. There is also a collection of letters from other entities or for other events (eg. Super Sunday, golf tournament) that was presumably drawn on for ideas by the Walk publicity team. Also in the file are lists of possible and confirmed corporate sponsors, an agenda and meeting summary of the Corporate Sponsorship Committee, memos and letters.
Title based on contents of the file.
A full list of sponsors can be found in the thank you ad run in the Canadian Jewish News. See file 24 of this sub-sub-series.
File contains photographs taken on the day of the walk. There is one oversize photograph, two 8x10s, and the rest are 4x6s. The images include participants posed in groups as well as walking, biking or rollerblading the route. Images are of families, children and young people. There are also pictures of checkpoint tables, for example, the ones overseen by Jewish Scouts Canada and B'nai Brith Upper Canada Lodge; volunteers serving up refreshments; the ham radio operators of the Communications team; Walk chairs Judy Engel and Alan Winer dressed as clowns; the ribbon cutting ceremony in Earl Bales Park; registration; marshals along the route; and the lunch stop barbecue. UJA staff pictured in the photos include Elaine Lightstone.
selection could be done in the future to narrow these photographs to a selection of the best documentation of the Walk's activities and various aspects.
Related records, about photo ops planned for the day, are in file 10.
File contains notes on the barbecue and Festival by staff coordinator Ronit Climan; a list of corporate donors; a rental agreement for golf carts; and several different thank you letters. There are also 60 photographs of the Festival, most of which are of the entertainment. These include performers on stage, shots of audience members dancing, clowns, a cowboy magician and trampolinists. There are also some pictures of the petting zoo, of families and of Federation staff working at the event.
The Learnathon was a 12.5 hour Torah study session carried out by grade 6, 7 and 8 boys at Eitz Chaim Day School. Prompted by the conflict between Walk scheduling and school classes, the event had been going on for over twenty years in 1993. This year, they raised over $18,000.
Scope and Content
File contains minutes of "Athons" chairmen meetings, a flyer for the Pre-Walk-a-thon Bash (danceathon), a flyer for the Aerobathon and two letters regarding the events. File also includes letters, posters and sponsor sheets and 11 colour photographs of the aerobathon. Records of the Eitz Chaim Learnathon include 11 images of students studying during the event and a thank you letter from the co-chairmen of the 1993 Walk to Rabbi Weinberg of Eitz Chaim.
File contains agendas, notes and minutes from meetings evaluating the checkpoints, lunch stop and overall aspects of the the Walk. There is also an individual letter from one of the volunteers offering feedback and a thank you letter from the North York Harvest Food bank, which received the leftover food from the Festival. As well, there is an evaluation outline that includes statistics for walks 1987 through 1993. These statistics, which range from 117 000 to 207 800, appear to be the amount of money raised each year.