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P.R. and advertising
- Part Of
- United Jewish Welfare Fund fonds
- Annual Campaign series
- Walk with Israel sub-series
- Walk for Israel 1993 sub-sub-series
- Level
- File
- ID
- Fonds 67; Series 17-1-19; File 13
- Source
- Archival Descriptions
- Part Of
- United Jewish Welfare Fund fonds
- Annual Campaign series
- Walk with Israel sub-series
- Walk for Israel 1993 sub-sub-series
- Level
- File
- Fonds
- 67
- Series
- 17-1-19
- File
- 13
- Material Format
- textual record
- graphic material
- Date
- 1993
- Physical Description
- 1 folder of textual records
- 5 photographs (negatives) : b&w ; 6 x 6 cm
- Admin History/Bio
- The P.R. and Advertising Committee was responsible for developing and implementing a marketing strategy in coordination with the recruitment and corporate sponsorship committees. It also had to develop materials for distribution, such as the sponsor books for participants and giveaways (buttons, hats, t-shirts) on the day of the Walk.
- Scope and Content
- File contains a preliminary communications plan, print ads and clippings on the Walk, a press release and the text for an invitation aimed at adults. File also contains a flyer and materials related to designing and ordering the giveaways (hats and t-shirts). As well, there are photographs from two photo shoots, presumably done for advertising/promotion. There are three images of a happy group of young people wearing Walk t-shirts. The other two images are of an older group, possibly the Walk Committee or staff, also wearing t-shirts.
- Notes
- Photographs by Graphic Artists Photographers.
- Title based on contents of the file.
- Source
- Archival Descriptions