The P.R. and Advertising Committee was responsible for developing and implementing a marketing strategy in coordination with the recruitment and corporate sponsorship committees. It also had to develop materials for distribution, such as the sponsor books for participants and giveaways (buttons, hats, t-shirts) on the day of the Walk.
Scope and Content
File contains a preliminary communications plan, print ads and clippings on the Walk, a press release and the text for an invitation aimed at adults. File also contains a flyer and materials related to designing and ordering the giveaways (hats and t-shirts). As well, there are photographs from two photo shoots, presumably done for advertising/promotion. There are three images of a happy group of young people wearing Walk t-shirts. The other two images are of an older group, possibly the Walk Committee or staff, also wearing t-shirts.