File contains memos, clippings of advertisements, drafts and a final poster, logo designs, artwork for the hats and t-shirts, a press release, a two-page advertisement for the Fun Walk and Festival and an agreement with the Promenade Shopping Centre regarding a public promotion display. There is a marketing plan produced in-house and also a formal publicity and promotion plan prepared in April by a P.R. consulting firm. As well, there is a CJN article about a man who had participated in the Walk since its inception in 1970. There are also several pages printed from a Walk website.