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P.R. / Marketing
- Part Of
- United Jewish Welfare Fund fonds
- Annual Campaign series
- Walk with Israel sub-series
- 1998 Israel 50 Fun Walk sub-sub-series
- Level
- File
- ID
- Fonds 67; Series 17-1-24; File 14
- Source
- Archival Descriptions
- Part Of
- United Jewish Welfare Fund fonds
- Annual Campaign series
- Walk with Israel sub-series
- 1998 Israel 50 Fun Walk sub-sub-series
- Level
- File
- Fonds
- 67
- Series
- 17-1-24
- File
- 14
- Material Format
- textual record
- graphic material
- Date
- 1998
- Physical Description
- 1 folder of textual records
- 1 poster : 22 x 28 cm
- Scope and Content
- File contains memos, clippings of advertisements, drafts and a final poster, logo designs, artwork for the hats and t-shirts, a press release, a two-page advertisement for the Fun Walk and Festival and an agreement with the Promenade Shopping Centre regarding a public promotion display. There is a marketing plan produced in-house and also a formal publicity and promotion plan prepared in April by a P.R. consulting firm. As well, there is a CJN article about a man who had participated in the Walk since its inception in 1970. There are also several pages printed from a Walk website.
- Source
- Archival Descriptions